About Me
Meet Erica – Founder, Educator, Lash Mentor
Building Confident Lash Artists & Freedom-Driven Businesses
Hey friend! I’m Erica, the heart and founder behind Simply Lash. My journey into the lash world started in 2014, when I realized that I wanted more than just a job—I wanted purpose, flexibility, and the freedom to design a life I loved. From working at a wax center to launching my own solo lash business in a tiny Scottsdale suite, I learned through trial, hustle, and heart how to grow something real. I’ve since paid off over $30K in debt, built a six-figure business, raised three kids, and created a lash life on my terms.
Simply Lash was born from my desire to help other lash artists do the same. I’ve taken everything I’ve learned over the years—the wins, the lessons, the messy middle—and built courses, trainings, and tools designed to help you grow confidently and sustainably. My goal isn’t just to teach you how to apply eyelash extensions. It’s to help you build a business that works for your lifestyle. Whether you're just starting out or ready to elevate your skills, I'm here to support you with real-world guidance, encouragement, and community. You don’t have to hustle endlessly to be successful—you just need the right support, strategy, and heart. Let’s grow together!